Having nearly three decades of startup and corporate business leadership experience, what was it about the SOLO Secure idea that caught your eye and led you to lead this company
Answer: Frankly, it was Iasha. The mobile personal security space greatly needed something. This was clear to me as a father of a child that recently has gone off to school. I always felt disconnected and looking forward to the usual check-in calls and “I’m OK dad…” text messages. I thought there has to be a better way to know people are safe when they leave their homes. But it was co-founder, Iasha King, that provided the authenticity and real-life experiences that made this project feel like more than just technical innovation, but the ability to empower people to feel safe. I’m not sure in all my years of startup experience, I’ve ever developed a product or solution that made people at a bus stop or walking home from a grocery store feel safe, connected and protected. It’s a great feeling to do that.
What is the personal security industry currently missing, and why is this a solution?
Answer: It’s lacking a holistic approach. The space is highly fragmented and predominantly reactive. If you want to know about the safety of a place, where do we go? We go to a search engine and search. You will get stale crime data and statistics. If you search in Social Media, you’ll find opinions and sometimes very misleading information. There are many safety apps that give you alerts. And then there are self-defense tools such as Pepper Spray, high db alarms, Stun, Tasers, and Knifes. These give a false sense of security.
“The greatest victory is that which requires no battle.” ― Sun Tzu, The Art of War.
We are providing a holistic approach to personal security. We are building a system that provides valuable situational awareness information to common citizens and helps them avoid security and safety risks, be proactive, and deescalate situations. Also, arm them with self-defense tools that are truly safe.
How are you better than alternative safety based apps?
Answer: Safety Apps can be bucketed into three categories. 1) apps with SOS alerts 2) provides alerts and crowd sourced content 3) Tools with SOS feature. These are all reactive and some even put you in a constant panic.
At Solo Secure, we take a proactive approach. Our AI algorithm is designed to assimilate information from various data sources, along with real-time data from IoT devices and provide precise guidance to navigate your day to day security and safety. It's like your security GPS, if you will. You get the information when you need it and when and what’s relevant to you. Also, we are connected and our system is always learning and adopting.
Initially this looks to be a B2C solution, what does the transition to B2B look like for SOLO Secure?
Answer: Security is a collective effort. We are bringing the App and self-defense tools to the market first. As we scale up we will be introducing our SOLO Drone network. Solo Drone network is a B2B play. We will be partnering with Residential Apartment complexes, Educational Campuses, and Smart City programs to deploy our Drone-Angel network. When you feel you are threatened and you need someone to come along with you while you walk to your car or to your home from the parking lot, you can summon our Drone. With the push of a button from your SOLO App, you will have a drone summoned to your spot. It will follow you to your destination. The drone has Edge Computing and can scan the surroundings and provide 360 degree coverage.
We are Hardware Agnostic - meaning our algorithm can be integrated into existing security camera networks and our drone system will cue off of camera, Lidars, or Radars. Our proprietary AI algorithm that can scan a person for weapons and can alert authorities.
What is your favorite feature of SOLO Secure solutions and hardware?
Answer: Oh, it has to be the biometric features. They really are something out of a James Bond movie. If you are approached the device not only knows you are in trouble by the speed, angle and position of your movements, it then only activates its defense feature when it is in your hand. If you drop it or leave it behind it becomes locked and useless to the attacker or anyone else that is not you. The best part is childsafe.
As CEO, what is your future vision for SOLO Secure?
Answer: We are taking a fully connected smart city strategy to our approach. Drone connectivity for one, is a major focus of our efforts. For example, if you are a college student who is walking back to your dorm at night the added security that drones are standing by on nearby rooftops with the ability to detect that you are in trouble- often before you are, provides a very powerful sense of safety and eliminates all worries. Well, except for the usual worries of test scores and midterms of course. We haven't developed a technology to rid of college test angst.. yet.
New Security Industry Association (SIA) member Solo Secure is a consumer-driven company that provides safety education and the necessary tools for protection. The company is headquartered in Los Angeles, and its products are sold online, with a plan for the ability to buy in select stores in the future.